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Alison MacLeod

Researcher

Background

  • Assisted the Scottish Government with the development of the International Social Enterprise Observatory through a research project looking at the international activity of Scottish social enterprise
  • Carried out extensive secondary research for clients to inform decision making
  • Used both quantitative and qualitative research methods for different projects

 

What is your role at CEIS?

I am the market research officer here at CEIS and my role involves undertaking a mixture of primary and secondary research to gain an understanding of different market sectors to inform market assessments, feasibility studies and business planning/strategy documents.

The variety of clients we have means my work is very varied and I get to learn about lots of different social enterprises!

Watch Alison on the value of market research